How can I make my fundraising successful?

This is the first question every organizer asks: "How can I make my fundraising successful?" Here are the main keys to making your campaign a success.

First of all, success depends on how the organizer runs the campaign. As with any project in life, results do not fall from the sky: you need to actively reach people online and raise awareness as much as possible. Put energy and heart into it, and build a communication strategy through social media and word-of-mouth with your network (family, friends, communities).

1. Choose a strong title and description
Which title sounds better: "I need money!" or "United against Kylian's cancer"? The second one, of course. Choose a title that is clear, simple, short, and summarizes your fundraising goal.

The description is the most important part of your fundraising, because that's where you should provide as many details as possible to answer visitor questions (and therefore potential donor questions). A very short description may be seen as negligence or low commitment to your project. A good description includes a detailed goal explanation, why it matters so much to you, and if possible quotes, invoices, figures, etc. You can also add additional photos. The more detail you provide, the more credible you will appear to donors.

2. Use a strong photo
This can multiply by 7 the chances that visitors say: "Wow! I want to know more..."

Use photos of people directly concerned by the fundraising whenever possible, instead of generic internet images. Avoid blurry or low-quality images, and Never forget: people are often more responsive to a great image than to long text. That's why people say: one image is worth 1,000 words.

3. Share your fundraising to the MA-XI-MUM on social media, by SMS, etc.
The reach power of social media like Instagram, Facebook or X (ex Twitter) is well established. Social media is essential to boost fundraising sharing. 90% of CotizUp visitors come from social media.

Your inner circle (friends, family, colleagues...) includes your first supporters, so invite them to donate or help you share. If this first circle is strong, other circles will follow. If possible, ask public pages or communities with thousands of members to support and share your fundraising.

Also, SMS or WhatsApp messages are effective, affordable, and simple communication tools to raise awareness among your contacts. Use them!

"I shared my fundraising everywhere, but still no donations"

If after sharing you still have no results, there is most likely an issue with your goal or campaign content. Improve your content and apply the tips above carefully.

That's it. Never forget: to succeed, you need to stay active to the max. Never give up, you will get there, and we will help you.